SUPPORTER: Empower Your Audience

Inviting support while keeping journalism free to access

In today's dynamic digital landscape, fostering deep audience engagement and diversifying revenue streams are paramount for publishers. While paywalls are a powerful tool, we understand they might not always align with your content strategy or audience expectations.

That's why Flip-Pay offers robust, enterprise-grade solutions for voluntary contributions and membership systems, designed to foster long-term relationships with your readers and provide a sustainable revenue model that aligns with open access principles.


Flip-Pay Supporter voluntary contributions and membership platform for publishers

The Technology Powering Generosity

Flip-Pay Supporter allows readers to access your content free of charge, while encouraging voluntary donations at key points in the user journey.

All donation activity, from one-off contributions through to regular membership programs and legacy gifting, is managed through a single integrated, publisher-branded system, with non-profit reporting tools available for those publishers operating as non-profits or charities.

Any necessary setup is entirely handled by our dedicated Flip-Pay team and our solutions are designed for simplicity and speed, allowing you to focus on what you do best: creating compelling content.

See It Live: A Real-World Example

Curious to see our solution in action? Take a look at HuffPost's Support page: www.huffpost.com/support

This is a live example of a tailored Flip-Pay implementation, empowering a major publisher to cultivate a supportive community through voluntary contributions and a deeply integrated membership system.




Seamless Integration, Powerful Engagement

Our enterprise voluntary contributions system provides a comprehensive membership solution seamlessly linked to recurring contributions. This goes beyond simple donations, offering a robust platform that can integrate with your existing commenting and advertising solutions, enriching your audience's overall experience and fostering a stronger sense of community.

Flip-Pay Supporter deeply embeds into your Content Management Systems (CMS), with the following benefits:

  • hexagon icon Your Supporter hub is hosted by you, is fully publisher-branded and is customised to meet your precise needs
  • hexagon icon The portal integrates with your existing circulation systems and CMS entitlements, and also hosts your newsletter subscriptions
  • hexagon icon Your valuable existing subscribers can be transitioned from systems such as Piano or Naviga and then converted into donors or members
  • hexagon icon You can use our adaptive response technology to message different audience groups at different points in their user journey
  • hexagon icon Live analytics and financial reporting will be fed directly into your ERP and data lake.

Subscriptions AND Donations? No problem.

Not ready to go donations-only?

We understand the importance of engaging reader support in whatever format works for them. That’s why Flip-Pay Supporter will integrate alongside your existing subscription technology, or we can happily run both solutions for you, through one platform. Just ask.

Ready to Empower Your Audience?

Let's discuss how Flip-Pay can help you implement a powerful voluntary contributions and membership system, tailored to your publication's unique needs. Experience a rapid route to market, customized deployment, and unparalleled support.

Want to see Supporter in action?

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